People always ask
why I chose the ELEPHANT as the image of Relentless…
In the wild, when a mama elephant is giving birth, all the other females in the herd back around her in formation. They close ranks so that the delivering mama cannot even be seen in the middle. They stomp and kick up soil to throw attackers off the scent. Basically, they act like a pack of badasses.
They surround the mama and incoming baby with protection, sending a clear signal to predators that if they want to attack their friend while she is vulnerable, they'll have to get through 40 tons of female aggression first.
When the baby elephant is delivered, the sister elephants all start trumpeting, a celebration of new life, of sisterhood, of something beautiful being born in a harsh world despite enemies and predators and odds.
Elephants take this formation in only two cases - under attack by predators like lions, or during the birth of a new elephant.
This is what we do at Relentless. When anyone in our crew is vulnerable, when they are giving birth to new life, new ideas, or new spaces; when they are under attack, or need support while they create, deliver, heal, or recover...WE GET IN FORMATION!
We close ranks and have each other’s backs. You want to mess with our family? You’ll have to get through the rest of us first! When delivery comes, when new life makes its entrance, when healing finally begins, when the night has passed and our Relentless family member is ready to rise back up, we sound our trumpets because we saw it through TOGETHER.
This is how we fight best - by telling our stories and allowing ourselves to connect and accept support from those around us…RELENTLESSLY.
